![TAG Heuer x Super Mario_01 Super Mario x Tag Heuer Connected smartwatch](https://asiatrend.org/wp-content/uploads/2021/07/TAG-Heuer-x-Super-Mario_01-696x404.jpg)
To celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition Super Mario x Tag Heuer Connected smartwatch features a gamification rewards system. It unlocks Mario animations as you reach your step goals.
The watch is use a “gamification rewards system” with greetings from Mario and Mushroom Kingdom-themed animations that play as you hit various steps goals everyday. There have four new Mario anime, including a “Timekeeping” face that features “retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels.”
![Super Mario x Tag Heuer Connected smartwatch](https://asiatrend.org/wp-content/uploads/2021/07/TAG-Heuer-x-Super-Mario_02.jpg)
The new TAG Heuer’s Super Mario Connected Watch is only making 2,000 models, original retail value of $2,150 USD, the watch is also already climbing to prices as high as $6,000 USD on the resale market. The watch sold out in less than ten minutes.
![Super Mario x Tag Heuer Connected smartwatch](https://asiatrend.org/wp-content/uploads/2021/07/TAG-Heuer-x-Super-Mario_05.jpg)
![Super Mario x Tag Heuer Connected smartwatch](https://asiatrend.org/wp-content/uploads/2021/07/TAG-Heuer-x-Super-Mario_04.jpg)
https://www.tagheuer.com/us/en/smartwatches/tagheuer-connected-collaboration.html